Packaging and sleeves: how to maximize brand impact

Packaging and sleeves: thanks to a simple, versatile and low cost solution, interaction with the brand and perception of product value can improve even with low budgets.

Packaging and sleeves. If you are packaging-savvy, you will certainly know what a sleeve is. Otherwise, here is a quick recap. A sleeve is a strip of cardboard to wrap around a product, without necessarily creating a complete, costly box. A sleeve can be customized just like a box by adding brand elements, product information, promotional offers. To make it even more interesting, special finishing can be added making it unique.

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